5 Day AI Challenge Day 4
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[00:00:00] And here we are. Hello. Welcome to day four of the challenge and looking forward to getting into this one, we're going to dive right in. Cause we certainly have done a lot of Q and a in the earlier session. So today I'm going to dive right into the content and get started on today's training. So first off, give me a big hello in the chat.

[00:00:24] Let's just make sure I am live and that you do hear me. I always need to make sure. But that's happening before I start rambling on to an empty audience. So hopefully you hear me, you see me, give me a hello in the chat, and let's make sure that is the case. Okay, there we go. I'm seeing the hellos.

[00:00:45] Fantastic. Okay, well, I've got some good strong attendance again today, so that is good and I'm gonna power up with a little bit of caffeine and then we're gonna get started.

[00:01:00] All right. Now and I'm rendering a video while we're live. So hopefully this is not messing with the screen. But over on this monitor over here, I'm rendering the video. It's actually a replay of our oh, I just realized. I think it's set up wrong. Anyway, I'm running a replay of our push button AI presentation just it goes over what push button AI is and how it works and all that.

[00:01:22] I'll email that out to everybody later today if you want to see that again. So it's just a replay of that and I'm just going to go ahead and I'm going to kill this export right there so it does not interfere with the broadcast today. So there we go. I'm just going to close that out and then let me set myself to do not disturb.

[00:01:49] And we are good to go. Okay. So at this point, your course should be complete if you're staying in in sync with the challenge, or you should have upgraded to push button AI so that it can build all your stuff for you one or the other. And now it is time to actually get into the sales materials. And because we've used our 10 problems, goals, and benefits technique, the whole 10 PGB technique, we're sitting in a really good place to go right into selling.

[00:02:23] And we're going to be doing a couple of things today. I have a little bit of bonus training I'm doing today, which is all about how to identify what's called your ideal customer. That's step one of the training. Step two is we're going to actually create your sales message. So what is the sales page that you're going to use to sell your course?

[00:02:45] So we're going to assemble that today and we're going to come away with two things. We'll have our ideal customer avatar, which will describe and explain to you exactly who you should be selling to. And I just realized my mic is pointing way over here. Okay. It might help if I have my mic pointing at my mouth.

[00:03:06] Okay. Did that make it better? Does that make my audio better? Okay, so I don't know if I sounded like I was talking in a closet up until then, but hopefully that helped with the mic. Is that any better? Okay, good. Okay. Okay. Yeah, it helps when the mic, a shotgun mic is pointing at your face. Okay. Then so we're going to continue here, but that's what we're going to come away with an avatar that describes the exact perfect customer to buy your product.

[00:03:38] And this is really helpful. And you're going to be able to use this when you go out to get traffic, when you start trying to figure out who to target for your ads and how you're going to get traffic, it's really helpful. When it comes to writing sales emails, like if you're going to be doing follow up emails, you're going to write headlines, all this stuff.

[00:03:56] It's incredibly helpful to have that for the rest of the life of your business, to know your ideal customer avatar. It's a vital marketing tool. So you'll have that and you're going to craft your first sales message. Now I say it's your first because. I'm going to just be transparent here. I'm going to tell you what I do in my business.

[00:04:17] The first sales letter that I put up when I'm selling a product is never the final sales letter. It is, my business is always under a process of evolution. So I'm going to show you how you build your first sales letter. And then what we'll do is we'll talk about how your sales letter might evolve over time as you learn more about your market and you test some traffic and do these kinds of things.

[00:04:39] So what you want to realize is it's not going to be something where you just slap up a sales page and then blam. There's like, you know, celebration and ticker tape parade and you're a millionaire, right? What's going to happen is you'll set up your first sales page. You'll drive some traffic. You'll test you'll adjust.

[00:04:57] I'll be teaching you how to do this tomorrow. But that's that is the process So I want everyone to understand that I think a lot of people are misled into thinking that you just pop your business up and then the money comes raining from the ceiling, right? So there will be The sales and sales messaging and all your copywriting will be an ongoing process that you'll be working on.

[00:05:18] That yeah, that just never stops. But the beauty of it is, in the past, you used to have to go pay a professional copywriter to do this. Or you'd have to spend years learning how to be an expert copywriter, like I did. I invested who knows how many tens of thousands of dollars in training. Traveled all over the place to go to seminars and sit with people to be mentored in order for me to learn how to be a really good sales copywriter today with AI.

[00:05:47] You don't have to do that. You don't have to spend years to master and train. You don't have to go hire expensive experts. You can literally just go to chat GPT. And and you can get it. I wouldn't say you're going to get as good as if you went out and hired a copywriter who charges 50, 000 to write a sales page, you're not going to get that level of copy, but you're going to get pretty darn good.

[00:06:11] At least as good as what a junior copywriter can put out and certainly as good as anything you could put out. If you're, you know, after even years of experience, ChatGPT with the right prompts can probably do. a better job. So, so there we go. So let's get into it. We're going to start with our ideal customer avatar.

[00:06:30] And let me get my screen sharing set up and we're going to get into the training. So screen, entire screen, turn on audio. There we go. Blam. Okay. So there's my screen. And we're going to open up a new window for chat GPT

[00:06:55] on here.

[00:07:02] Okay. Let me get my prompts going. There we are.

[00:07:15] Okay. So what we are going to do is we're going to generate our ideal customer avatar. And so this is like trying to pick the, and identify who the right, perfect person is who wants to buy our stuff and then learning all about them. Okay. We're going to go through an exercise that's going to teach you quite a lot about your target market.

[00:07:38] In fact, if you do this exercise, even in markets, you have been an expert in and that you've been in for some time. You might find you learn quite a lot in this process. Okay. Let's see here.

[00:07:55] Okay, I'm going to, I have kind of a large prompt that I'm going to give you, and I'm going to pop it in here.

[00:08:08] Okay, so quite a large prompt, and depending upon, and because you have the 10 pgb information, what we're going to do is we're going to be using that here. Okay, so you can start out with something very generic if you wanted to. You could just come in here and say for my online dog training course business who sells training on how to teach your dog to behave to families.

[00:08:48] Okay, so we're going to just kind of describe that generally and the more detail you can put here, the better. Okay and we're telling it to complete a full customer avatar. And then it's going to say,

[00:09:04] okay, include detailed information about the avatar's likely belief that problem or goal can be solved and what concerns or beliefs they have about this. So we're going to come in here and we're going to say, the problem could be their

[00:09:21] misbehaving dog can.

[00:09:27] Be a happy, well behaved member of their family. And of course we want to spell it right. Okay, mis be having. Now,

[00:09:51] here's the information I have on the ideal customer. So, here is where you're going to put as much details as you have. So, I'm trying to remember if I had a screen here with my ideal.

[00:10:07] Here we go. We have problems and goals right here. So what I'm going to do

[00:10:17] now, let's see, I'm trying to find our 10 problems and goals in one second here.

[00:10:30] So I'm going to copy this and I'm going to, these are the 10 problems and goals you previously identified, right? So let's come back to, oh shoot, did I just erase my other window? I think I did. Wow. Okay. So I erased my previous chat. So we're going to have to do that again. So let me let me do this.

[00:10:55] I'm going to start by putting my 10 problems and goals in here. Okay. So we have that at the bottom. And then we're going to take my prompt. Let me get my prompt back.

[00:11:16] Prompt is there. Okay.

[00:11:20] Training online course.

[00:11:28] Families with misbehaving dogs. Okay, so let's do that again real quick. Then we're going to come down here. Believe that their dog can become a happy and well behaved member of their family. Can be solved. Okay. Here's the information I have on the ideal customer. All right. And then we're. Putting our our 10 problems and goals.

[00:12:03] I pasted them down below. Okay, so it's kind of a long prompt, but but that's that's what we got. And

[00:12:10] let's see here. And then we're going to hit send message. Okay,

[00:12:20] so now we're going to start to get a bunch of information about your ideal customer. This is great if you're going into a niche that you're not familiar with. But again, I often find some insights here that I, even in markets, I'm familiar with, so we're learning a lot about them,

[00:12:43] including income level occupations, psychographic and marketing information. So, a lot of these are also things that we can use to help us with targeting and for traffic strategies when it comes time to launch our business

[00:12:56] has given us a plethora of useful things. Okay. Beliefs, pain points, struggle, and solution belief. So the ideal customer struggles with managing and reducing aggressive behavior in their dog, which negatively impacts the family safety and harmony. Solutions. They are looking for a comprehensive evidence based approach and not only addresses the symptoms of aggression, but delves into its underlying causes.

[00:13:22] See, like stuff like this is useful for us in our marketing. Language, right? So they're looking for an evidence based approach that not only addresses the symptoms of aggression, but also delves into its underlying causes. So this is something that I would use in my sales messaging, right? So, in fact, if I were writing a follow up email to my to try to sell my course, I might send an email.

[00:13:51] It just straight says that it just says, you know, are you looking to address The underlying causes of your dog's aggression. Many other courses focus on just the symptoms, but in our training, we get to the root causes of these underlying issues so that we can come up with permanent solutions, right?

[00:14:13] So I'm learning about how I can now sell to my audience. Okay. There's a strong belief in the possibility of rebuilding the human dog bond through proper training and support, leading to a harmonious and fulfilling relationship. Again, more language we can use in our selling materials to get people to buy our courses.

[00:14:36] In summary, your ideal customer is likely 30 to 50 years old, possibly female, married, or cohabitating with children, who's experiencing challenges with misbehaving dogs that threatens family harmony and safety. They are educated, engaged, and actively seeking solutions that provide a deep understanding to their dog's aggressive behavior to address it.

[00:14:55] Now, some of this is going to be really important in a minute. You'll see as we go this is going to continue to unfold and evolve because we have more steps. We're not done yet. Okay. Next, we're going to go on. And again, we're using that same strategy of priming the chat window. So we're going to continue to have a very long discussion with chat GPT in this same chat window.

[00:15:20] And we're going to move on to prompt number two. Now write a report explaining the customer's beliefs, objections and hopes. And what you can do is if you can put specific details here about your niche or product, but we can also say about

[00:15:41] The product and clients listed in your response above so I can actually just specifically tell it. We're just going to continue from what they already know. Okay. And we're asking it right? 8 to 10 personal insecurities about the proctors and this avatar has. include the avatar's belief in the effectiveness of, so we're going to say online dog training courses, also include emotionally compelling final benefit or outcome once they have purchased and properly use my product.

[00:16:24] Okay. So this is prompt two. So again, here you can either put in the specifics if you want to be specific, or you can simply tell it use the data from above. So for simplicity's sake, I'm telling it to use the data from above.

[00:16:43] Now we're getting a little report about the customer's beliefs, objections, and hopes. So do you see, by the way, are you seeing the difference in the approach of how we're going to sell? I think so many people just jump into a generic, Copy and paste strategy of how to write a sales letter. But what we're doing is we're making sure that we have a deep seated understanding of what our potential customers, first of all, who they are.

[00:17:09] What are their hopes and dreams? What are their underlying emotional triggers? What do they really hope to achieve in reference to our product? Do they have any beliefs or sales objections that they might have that would stop them from buying our product? We're uncovering all of this, and this is what we're then going to use to create our sales materials.

[00:17:27] And it's through this deeper understanding of the customer is what results in making a lot more money than maybe other approaches you've seen. So it does take a little bit of extra work. It takes a little bit of extra study. But it is well worth it if you're trying to build a really successful business.

[00:17:44] It's vital to, to, you know, really have a successful business just to really understand this stuff. And it goes right to the heart of, you know, we started out talking about that E. Julian Hadelman's strategies and that is the heart of what enabled him to sell half a billion books was the fact that he deeply understood his target market.

[00:18:08] And he deeply studied them. And for him, it took him years of studying buying behavior of customer feedback in order to get this level of understanding. And now you can do it in about 20 minutes with ChatGPT and get a similar level of understanding of your customers. So this is a really important step.

[00:18:31] Okay, so we got quite a detailed report. Customer Beliefs, Objections, and Hopes. Customer Beliefs. Customers may believe that online courses lack the personalized attention that in person training offers. So, that actually becomes a sales objection, right? Which makes sense. So, I'm going to need to overcome this sales objection, somehow, in my messaging, in my selling.

[00:18:56] That if I don't offer any kind of personal training, either a I can add it to my product and do like, you know Zoom sessions over the phone with their them and their pet if I were an expert dog trainer But if I don't want to do that Then i'm going to need to overcome the subjection in my sales material because this will stop people from buying If this is not handled when they're reading my sales material.

[00:19:21] There's a belief that Deeply rooted behavioral problems, especially aggressive aggression require hands on intervention by professionals again another sales objection I'm gonna have to overcome can I really teach them through my course to help their behavior problems with their dogs? And yes, I can sure would it be better if they had a person?

[00:19:44] You know, coming to their house and doing training for an overly aggressive dog. Yes, it would be, but it'd also be a lot more expensive in order to do that. By tackling these head on and handling these objections in my sales materials, this tells me. You know how to actually get them to get their wallet out and pay for my course okay value for money.

[00:20:06] They might be skeptical about value for courses for money. So we have to address this comparing it to going to a local trainer In fact that what I usually do when I find these objections I figure out ways to flip them and turn them into benefits. Okay, I might say something like Before you go invest thousands of dollars on a personal trainer.

[00:20:29] You really should try this first because the techniques I'm going to teach you really can help you in the privacy of your own home without an expensive trainer. You know, so you at least owe it to your dog to try this before you go and, you know, burn a thousand or two thousand or three thousand dollars on hiring an expert trainer.

[00:20:47] So you see how by learning that I can spin my course into a solution that also overcomes that sales objection.

[00:20:59] So I'm not going to go in detail. You can see there's a lot of data here. They're a fear of failure. They want to know that the course is user friendly. Insecurities about the product. Am I skilled enough to train my dog with online resources? Will training methods be safe and humane?

[00:21:17] What if my dog's behavior doesn't improve or worsens? So you get, again, all of this stuff is so useful. To being able to sell to your customer. So you should create a document that is your ideal customer avatar and just save it and you should literally read it and reread it and reference it for any time you're trying to create sales materials or trying to figure out how to improve your product.

[00:21:41] It doesn't just for selling. This is also for how could you improve your product over time? Okay. All right. So that was step two. Now step three.

[00:21:54] is about horror stories. Okay, let's put those in here. Write three horror stories that describe a story including the worries and concerns the avatar has right now about this topic before they bought my product. Finish this by also telling three more horror stories about what will happen if they don't purchase this product to solve their problem.

[00:22:13] Tell the story of how things will get worse if they're not solved now. Send.

[00:22:22] So now they're actually going to paint these stories. These are actually very useful in selling and it can be very useful in emails. You could. You could say, imagine, you know, and then you can talk about here. This is Jenny and her seventh her son's seventh birthday party. They invited family, friends, and classmates Buster has been showing signs of aggression.

[00:22:48] Despite hopes that keeping Buster on a leash would help the party turned into a nightmare when Buster lunged at a young guest, causing a panic among the children and angering parents. The party ended early with Jenny feeling guilty and worried about Buster's future and their family. That's a very realistic thing.

[00:23:06] I know, you know, in the past I had a dog that could be a little bit unpredictable and this was always a worry when we had company over, especially young children. So that's a very real worry. Okay. The walk turned wild. Here's Mark. Talking about the Apollo, his dog Apollo breaking free from his leash, chasing a neighbor's pet and nearly causing an accident.

[00:23:31] Again, this is very real. This just happened to my mother, actually, with their she's actually not an aggressive dog or a dog that misbehaves. She's very good, but she actually Took off trying to chase a cat while my mom was walking her and and actually did cause a little bit of an accident.

[00:23:47] Anyway, so there is and then here's stories about what happens if they don't purchase your product. And he's going to talk about how things get worse and worse. So again, these stories become useful for you later. And there are things that you want to save and be referencing when it comes to be thinking about how to sell to people that are going through situations like this, because these are very real.

[00:24:10] Okay, so finally, we're going to do step four and step four. Let's paste that here. So we're going to say now mix in this case, we're going to see. Fix these scenarios and tell an emotionally compelling story and detailed story about a problem It only got worse when the avatar didn't do something to solve it.

[00:24:40] And there we go

[00:24:46] but by the way, is this clicking for everybody like Are you understanding the value of spending this a little bit of extra time to do the research to really truly understand? the person you're selling to. I hope this is clicking and making sense. It is invaluable. I cannot stress how useful it is to have this level of understanding of who we're selling to.

[00:25:10] Even though we're using AI to write our sales materials, which comes in just a minute this understanding helps you get a grasp on how to run your business from so many different directions. So, yeah, it's it for me. It's invaluable in building a big profitable business. Okay, so it's been busy writing our ultimate horror stories.

[00:25:31] Okay, so once upon a time in a quiet suburb, Sarah and her family welcomed Luna, a spirited and beautiful dog into their home with dreams of joyful companionship and laughter. Luna was more than a pet. She was meant to be a new family member, playmate for the children and a source of unconditional love.

[00:25:48] However, As time passed, these dreams began to fade, overshadowed by a growing cloud of worry and fear. Isn't that a great copy? Like, just like that? So then it goes into describing how the dog got aggressive. Caused a havoc at a local park had angry neighbors, frightened children and guilt, worried about the dog and the dog's future.

[00:26:12] Sarah lay awake at night, tormented by the thought of what's going to happen to the dog. Weeks turned into months. Emotional toll on the family was palpable. Luna's presence, once a source of joy, now sparked anxiety and fear. A breaking point happens, okay? And so, this goes on to like, what happens when you, if you don't solve the problem, right?

[00:26:35] If you don't solve the problem, look what could happen. And I will often use stories like this, okay? So, I might craft a bit of coffee, copy and say, imagine this scenario, right? And then I'll, I can use a story like this. Now, what I don't do is I don't pretend that this is a true story because unless I actually have a true story that's similar to what just got written, you don't want to go tell someone, you know, Hey, this true story about, you know, Jennifer and how she bought our course and got success.

[00:27:07] You don't want to lie. Don't do that. But there's nothing wrong with using a story like this to illustrate and paint a picture for someone. And you could say, those, just say, Imagine this, and then you'd tell the story, right? It still has a powerful impact on your customer, when they when you word it that way.

[00:27:27] Okay? So, we're now down to step five. This is a multi step process and we're at step five. So we're going to paste our step five prompt and don't forget all the prompts that we're using are going to be in your written materials. Every one of them will be in the written materials. We're going to send you following up from today's live lesson.

[00:27:48] So we'll make sure that you don't miss any of these prompts because today there's a lot of prompts. So these are just the prompts for the avatar. Then we're going to get into the prompts to write your sales page. Okay. Again, all of them will be given to you. You know, in the written materials. Okay, so this one, where Almost done.

[00:28:09] This is step five of six on customer avatar. But it says now write an emotionally compelling story explaining the emotionally Satisfying end benefit of what would happen when someone bought my product. Okay Contrast it against the negative story and describe the theoretical alternate ending. So now we're going to say This one here is what happened when they didn't get your help.

[00:28:31] And so now we're going to find out a contrast of what happens when they do get your help.

[00:28:43] And again, we're using that thing where we're priming chat GPT, and we're having this discussion all in a single chat window, and there's a. Reason I'm doing it that way. And that's how you should do this. This process, including the sales page that we're about to create together, you should do it in this same window where chat GPT is going to have somewhat of a memory of what you guys have been discussing.

[00:29:08] Okay. So it's been busy telling us this is going to be a longer, more elaborate story. And then she's. Talking about now instead what happens when they actually do the course. The first signs of success came quickly. Luna, once reactive and unpredictable, began to respond to commands with eagerness, her eyes bright with joy of understanding and connection.

[00:29:29] The course not only taught them how to train Luna, but how to read her signals, building a bridge of empathy and trust that had been missing before. Doesn't that sound great? This new foundation of mutual respect transformed their daily walks, once a source of anxiety, into peaceful explorations of their neighborhood.

[00:29:48] Social gatherings became joyful events again. Perhaps most profoundly, the emotional strain that had once clouded Sarah's family lifted, making way for a deeper, more genuine connection among them. Had Sarah and her family not taken the step to invest in the online dog training course, their story could have ended in heartbreak and loss.

[00:30:09] Instead, by choosing to seek help, they not only saved Luna from being misunderstood and potentially rehomed, but also preserved the joy and unity of their family. So, so when you're selling like this, do you see how much different that is? We're hitting right to the core of the pain points, the problems, the goals, and the end benefits that they want from 10 PGB.

[00:30:33] And we're doing it in a way that is really compelling to the reader. So contrast this with how you might've seen other people selling courses that are much more generic, right? A more generic sales letter that doesn't get right to the root of what's going on in your buyer's subconscious and in their emotional.

[00:30:50] And then their emotional state. So here we're doing something much different. It's not a generic bland sales letter going to go over generic set of, you know, here's what you're going to learn. We are going to do that. We are going to tell them what they're going to learn and what the benefits are. But we're going to also be digging in and doing something much deeper.

[00:31:12] So that we can actually get some sales and not just look like another generic, bland dog training course, right? And the same goes for you and your niche market. So you don't want to end up being just yet another bland course that doesn't really dig in and tap into that emotional, the emotional state and the emotional desires of your prospects.

[00:31:33] And you'd be surprised courses as simple as like. Let me teach you how to, you know, use Microsoft Excel. You can put emotionally laden benefits on some of the most silly courses you can imagine, you know, I think that business courses, I think people far too often don't get personal into what the desires of the reader of the sales letter really are all about.

[00:31:58] That person has career goals and aspirations and problems in their job and whatever. So even if you're like. Doing a course on Excel to help you know, new people in the workforce in their job you can still, you don't want to make it a boring, bland sales letter about Microsoft Excel and how to do a spreadsheet you do.

[00:32:18] You still want to tap into that the underlying emotional reasons that why would someone get out their wallet? and go through giving you money. And it's going to be again to solve those deep seated, emotional issues, the problems, the goals, and then they want to achieve those end benefits. Okay. Okay.

[00:32:39] Now, finally, we're at the final part of the customer avatar. We're going to pop the final prompt in here, again, sharing all these prompts with you. Okay, let's get this face kind of came out there. And so for this particular avatar, what can I do to make my product stand out from competitors? What specific areas should I focus on?

[00:33:01] Where does my avatar hang out online? Where should I target for trying to find them and get them to visit my website? What price range should I charge my course when selling to my avatar? Send.

[00:33:18] So this is going to give a bunch of suggestions. Some of them may be things that you want to do or that you can do. Some of them are going to be things that maybe you don't want to or you can't do. You don't, you're not required to do this stuff, right? So like personalized training, you may or may not want to do that.

[00:33:34] Okay family friendly approach. So I like that. You can do that by just talk about how your course is designed, not just for the dog, but for the whole family, including your children. Right? And maybe even include modules or resources specifically for helping kids interact with the dog. It's a great idea.

[00:33:52] Behavioral focus, community support. So if you want to have a group or some other type of community support, you can optionally add that or not. Expert access. Maybe you have a person who is an expert or maybe you're an expert in the field and you can do Q& As once a month. You know, or you can invite someone to come on and join you as a guest and do record a video or a live stream get optional.

[00:34:17] Okay. And then later when you have success stories, you can add success stories. Okay. Then here's some suggestions on where to go for targeting for traffic. Great Facebook groups and pages, parenting and family forums, Instagram and YouTube, dog owner blogs and websites, okay? Pricing strategy, okay? So this is actually telling you how to go out and do your pricing.

[00:34:44] Now one of the things that I found out is that this is all, it's suggesting 200 to 500, but that's going to be based on if you implement all this advice. Okay. So as an example, if I created a dog training course where I had a community of support community, a Facebook group that was, you know, useful and active.

[00:35:05] If I had a a guest expert who comes on and takes questions and gives an expert advice. If I had like maybe A one on one consulting option, then that price fits perfectly like two to 500. If I did, all of those things is a great price for this course. Now, if I'm not going to do the one on one support, I'm not going to do the community, all those things, then the price should come down.

[00:35:29] Obviously. So, so just realize that the price it's going to give you is going to be, if you do all of those things. And that's going to be the perceived value of what your prospects are going to. You know, gonna want and in fact, let's just see here. I haven't done this. This is just on the fly.

[00:35:45] So we'll see what happens. Let's say what should I charge if I don't do a community personalization or do any kind of featured experts, just a simple online course with 10 to 12 lessons. Let's see what it says. I actually don't know what it's going to tell us, but let's find out.

[00:36:27] Okay, so it's giving us some advice about things to consider while we're doing our pricing, but I'm very curious to see if it's going to match what I would say. So Let's see.

[00:36:48] Okay. Come on. Give me the answer. It's going a little bit slow.

[00:36:55] Okay. Well, we'll get the answer here in a moment. So this actually leads naturally into a really big question that many of you have asked. So I want to address it now, because now is the time. Where you want to begin considering your pricing and your strategy for selling your course. So if you're selling a basic, simple course, then I would recommend if you're not adding any additional elements of any personalization, you know, like none of the elements that you talked about, that you heard talked about here is just a course and that's it.

[00:37:30] Not no email support, no like advice, no nothing else. Just a course. I recommend. From as little as 7. To as high as about 99 for that. And you'll notice that's a broad price difference, right? Because it depends on your business strategy. If you want to get lots of customers to come join your course so you can sell them more stuff than price it lower if the course is going to be.

[00:38:00] The main part of your monetization strategy for your business, then price it higher. So that's a general rule of thumb is is in, and that's a broad range, but that's what the decision making is. If you want to bring in lots of customers in the door, you know, and then sell the more stuff, then bring the price down.

[00:38:20] And but yeah, that's an answer to that common question that many of you have asked is what should I price my course at? And that's that's the range for a simple course Now if you work in elements of coaching that could be email coaching it could be one on ones it could be group environment where you show up like i'm doing right now with you It could be it could be having a guest expert, like I mentioned, come on and talk about it.

[00:38:45] If you want to add a community, all of these things really increase the value. And then you saw on this example, it gave a recommended price of 200 to 500. And I would agree with that. I would say that's about right. All right, so let's see what advice it gave us on a course only. Okay, it said 50 to 150.

[00:39:06] Okay, so I think 150 honestly is too high for just a course only. 50 would be, you know, 49, 47 in the internet world. You see that price point a lot. One 50, I'm going to disagree with, I think that's too high. So there we have it. And that is all the data on the ideal customer avatar. So everything that we just got in that window, I would recommend you compile it, take it all out, put it into a Microsoft word or.

[00:39:36] a Google Doc or wherever you want to save it. And this is what you want to reference. Anytime you're thinking about your business and trying to make decisions about changes to your product, improvements to customer service. If you want to make changes in terms of adding new trainings or modules, you know, look at this document first and have it fresh in your mind.

[00:39:58] And then of course. Selling, which we're going to do next. I'm going to jump right into the sales letter material. But first I'm going to try to make today's lesson go faster. Some of these sessions have been going kind of long because we do quite a lot of Q and a, so I'm going to do a quick round of questions.

[00:40:15] So I haven't been looking at the chat. I'm going to go look at the chat right now and we'll do a very quick round of Q and a on the customer avatar questions. Okay, let's go in here. Okay, good. Okay. Do we get templates to start with for chat GPT? Yes, you get the prompts that I'm using. So, all you will need is the, you're from the earlier training, the prompts that got you your 10 problems, goals and benefits, you'll need your 10 problems, goals and benefits.

[00:40:47] And then I'm going to give you all the prompts that I used today. So you will get those. Okay. And that's what you need to implement what we did today. So someone's asking about where are the prompts in the earlier lessons. So those are all located in the cliff notes, a portion of the written materials.

[00:41:07] Okay. Okay. So yeah, I don't know a couple of people saying they can't find their prompts. So I'll look into that with support. So Samantha can help me with that and see if we can debug that, but they should be there. In fact, let me go look at an example of one, one second. I'm going to pull it up on screen and we'll just take a look.

[00:41:28] So let's see, where's day two for. Elite. So here is elites. Let's go take a look together one moment. I'm going to pop it up over here. Let's just take a look and see if I can debug this while we're together. Okay, so this was day two. So here's your day two resources. This is for the elite group. So there's your cliff notes right there.

[00:41:57] So we have our summary of action steps. Here's the prompts used right there. So, yeah, I don't know. So they definitely are there.

[00:42:11] That's an example of day two. You saw it was in the cliff notes section. All right, then let's go move on. Someone asking about money back guarantee. We're going to talk about that in just a moment. Okay. So yeah, Robert has fallen behind a little bit. That's okay, Robert. So one of the things that I'm going to do by the way, you know, the challenge originally was supposed to be delivered live and we would do each live training. And then I was going to leave recordings up for a day and then take them down.

[00:42:41] That was supposed to be a live experience. And then of course, some of you upgraded to elite and to. Insiders club and you guys get longer or permanent archives of the training. But I've noticed that, you know, for a variety of reasons, a lot of people have fallen behind some of you, like, many people in the chat right now have had like just life issues coming up that have not enabled you or maybe you didn't get an email from me or there's all kinds of reasons that you may have fallen behind.

[00:43:10] So what I'm going to do is I'm going to leave these. The archives of everything up for everyone for, you know, for the time being probably a week, I think for everyone. So you'll have access to them. You can grab all your written materials, download them, save them, you know, and then before I take them offline.

[00:43:28] So I'm just doing that. That was not the original plan. And if you go back and look at the original. Sales letter for the challenge. It was all it's supposed to be just live So if you missed the live sessions, you were out of luck, but i'm not going to do that I think it's going to be bad for too many people.

[00:43:44] So we'll leave everything in place You can take your time get you got you know about a week to go in and save and download and capture everything And then it will go away. And then of course, those of you who upgraded to have permanent archives, you know, you will of course have those permanent, you'll continue to have those permanent.

[00:44:03] So that is something a little extra I'm doing for those of you who are falling behind. So I want to, I don't want it to be a frustrating experience where you fall behind, I pull everything down and then you're just. Out of luck, so I'm not going to do that to you. Okay is there a psychological selling factor for offering a price with the number seven?

[00:44:25] There's been studies that talk about this. And I know you see this in the internet marketing world extensively. You'll also funny enough see it at walmart It's a place where they'll use sevens quite a lot too and it was a study many years ago and they tried many different price points and so it was determined that if you price something at 49 someone still starts can think of it like a segment of the people who will see that price will think of it as 50.

[00:44:52] Some of them will think of it as lower, but for some reason at the number 47 most people don't consider it close to 50 in cycle. This is a subconscious thing through some behavioral science study that they did. And so they settled upon 7 as an ideal ending price point. So that's why you see that icon every product launch.

[00:45:13] And what's funny is. Most of the internet marketers doing these launches and stuff don't even know why they price their products at seven dollars Just that's what everyone does. So everyone continues to do it, but there actually is logic behind that There was a study that were the number seven as a price point originated but price theory gets really complex.

[00:45:33] There's so many different things that go into value and pricing but you know, I don't I wouldn't think about it too much. You know, I think whether you want to charge 7, 27, 49, 44. I actually have a product that I priced at 34 a month. Weird price, right? Had the longest stick rate of any of my products in terms of monthly people staying on that product.

[00:45:57] And I believe I know the psychology behind why, but I've never tested it to prove it. So. I wouldn't worry too much. I would be more worried about just how you stack up against the competition. The successful competition. Look at people who are successfully selling in your market. So I would look at that.

[00:46:17] And then I would think overall with the value, if you actually can help someone solve those problems and goals, you want your product to be priced so that it's a no brainer. You compare the price against the solutions to the problems and goals, and it should just be a silly no brainer. impulse decision to just buy the course.

[00:46:36] That's kind of the way I price my stuff, you know, for low cost courses anyway. Okay. Okay, cool. A couple of you are happy about the, we're going to leave the recordings up. So I'm glad that's useful for you. Let's see. Mike is having issues with his connection it looks like. So Mike, I don't, Think anybody else is anybody else having issues with the stream or with chat chopping up cutting in and out, you know, not working or sometimes I don't think so.

[00:47:07] I think it might be a connection issue on your side. Okay. Okay. Yeah, it does. It looks like it's a it's probably a connection issue on your side. Unfortunately. Okay. All right. Well, if I missed your question, Please send it in to support help at pushbutton. ai. You can, you know, if I missed the question, you need some more help.

[00:47:33] That's where you go help at pushbutton. ai. But I'm going to move on and we're going to create our sales letter together because yeah, we're going along again, I want to make it. Quick, here we go. For this one, what I'm going to do, well, let's do this. So I have a little I'm going to just share this with you on screen because this will probably be more useful.

[00:47:59] I'm just going to drag my notes. So here's my notes for today. And I'm going to talk about the simple framework that we're going to use for creating our sales material. And it's right here. Okay. This is the simple framework. So there are many different styles of how to write sales pages and many strategies, many frameworks, or the structure at which a sales page can be made.

[00:48:21] But I found what I'm going to show you here. Is a simple one that is very effective. Okay. It's not as complex as others, but it gets the job done, which is, I think, important. So I balance this with between picking a framework for you. That was going to be simple to implement, but highly effective.

[00:48:39] Okay. So let me just explain what some of these things are. Some of you may not be familiar with them. So we've got our Okay. Headline at the top of our sales letter. I think most people know that the intention of the headline is to grab the readers by the eyeballs and make them read your sales letter, right?

[00:48:56] And that sounds kind of graphic, but yeah, you want to grab their attention and get them to read the sales letter with the big headline. Then we have something called the lead, which I don't think a lot of people understand, and I'm going to talk about that a little more in detail. The lead is very important.

[00:49:11] And I'm going to get into some theory and what the lead is. is just if you've ever noticed the sales letter that starts with a big headline, big bold promise, and then a story, right? Like then they'll tell you a story about, Hi, I am Bill McIntosh. And let me tell you about the time, my dog, the mailman, right?

[00:49:29] And then they go into a story. That story at the beginning of a sales letter is called the lead. And there are actually six different, I'm going to show you all six of them, but there's six different styles. Of leads how you open up and start a sales letter and there's a very precise I would say scientific reason for using each of those six types So i'm going to i'm going to do a quick education with you so you can understand what a lead is And what the six types are and then we're going to zero in and there's only really two of the six types that you will ever use On this course.

[00:50:05] Okay. But I want to, I'm going to give you a better understanding of that, but the lead in to the sales page is a really crucial part, right? Cause a lot of people focus on the headline because that's what grabs attention and get someone to read. But then the lead has to like become the magnetic glue that pulls them through and makes them, you know, it's a emotional subconscious almost effort to get the person to really be glued to that sales letter and want to know more.

[00:50:32] Okay. Okay. Then all we're going to do is we're going to cycle through the 10 problems, goals, and benefits that you have uncovered. And we're going to talk about them in the sales letter. We're going to say, you know, looking for a solution to X, let me tell you how we're going to solve it. So it's like problem, solution, problem, solution, goal, solution.

[00:50:55] And we're just going to cycle through. Then we're going to come to a positive close, meaning we're going to Attempt to get them to buy from us with a closing statement that says that it is positive in nature, inspirational in nature. So what are the upbeat, positive reasons someone would buy your product?

[00:51:17] And we're going to craft a close around that. Then, we're going to do a section called risk reversal. This is all, you know, most people know this as the guarantee, but it's not the guarantee. It's really reversing the risk. So you can reverse risk even without a guarantee you can also reverse risk with a 30 day.

[00:51:36] No questions asked guarantee. You could do a Six month performance guarantee. I use that one a lot You know like I promise that if you do the course and you implement and you take action You'll get the results and then I give them six months to do it You know, you've probably seen some of my pitches that I sell that way But that's risk reversal and you can do it again with a warrant a guarantee or without Then we go and we do a negative close.

[00:52:01] So then we give negative repercussions. And these bite the subconscious. They really do. And this is where you start to see, like when you see sales messages that talk about scarcity or urgency, and they really dig in as to like, you want to remind someone, hey, you're trying to solve this. Big emotionally upsetting problem.

[00:52:23] Imagine what happens if you don't take action today and that problem gets worse. What's going to happen? You know, like in the case of the dog training guide, you might talk about the behavior of the dog getting worse. You might talk about the dog might bite someone. You might have to. Re home the dog and break your children's hearts, right?

[00:52:43] You may feel guilt for the rest of your life because this poor dog now has, you know, went to that. You had to send them to the pound. Like, you know what I mean? It's like the horror story that you saw in the customer avatar. We're going to use that as a second chance of closing. So we do a positive close, risk reversal, negative close with a little bit of.

[00:53:02] Push a little bit of hard sell and urgency on that negative close. And then finally we wrap up our sales material with a quick little frequently asked questions So that's the structure of the sales material that i'm going to teach you and that's what we're going to put together. I'm going to give you all the prompts So we have a prompt for each one of these sections And and this can be a little time consuming, you know, I'll just be frank with you here that, that, you know, to go through and do this right can be a little bit time consuming, but it is nothing like the past.

[00:53:36] So, you know, in the past, to write a sales letter like that might take me weeks. Okay, if I were to do it by hand if I hired someone, it would certainly take me weeks, cost me thousands of dollars. Okay, but for you, you're going to have to spend a few hours sitting, you know, doing this process that I'm about to teach you and you'll come away with a killer sales letter.

[00:53:57] Okay, now I'll remind you. You can also upgrade to push button AI if you want to go for our software, our done for you solution. It just does this. So what I'm showing you here, it just does it for you. It, and it also formats and publishes the site. Like it'll make your sales page, put it in the page for you, publish it, design it.

[00:54:18] Launch it and you just sit back and let it do its thing so that you do still have the push button AI option. I've got some some bonuses that I'm giving away to everybody who's in the challenge. If you do decide to upgrade to push button AI keep in mind. The extra bonuses that I'm putting in for the challenge are not going to be available forever.

[00:54:38] So it'll, it's only during the challenge. And in fact, a little later, I'm going to follow up with an email. I'm going to send you a replay link. So you could watch the train, the training and the demonstration of what push button AI does. And I have some new bonuses I'm adding in. So everyone, including all the people that have already purchased Pushbutton AI I have new bonuses, more stuff I'm going to give you all.

[00:55:03] So, if you do decide to upgrade. Okay. So let's get into it. So, I'm going to, I'll follow up with this as a little report. We'll put in the, your written materials. This is a report on well here, let me just grab it. So I'll take the paper towel out of there. So this is a book called Breakthrough Advertising.

[00:55:28] It's a little expensive. This is not one of those out of print books that you'll be able to get, though they're usually around, it's about 300 bucks for this book. And yeah. And I think like even to save a little money and you can pick it up on eBay for like sometimes 250 but it's called Breakthrough Advertising by a guy called Eugene Schwartz.

[00:55:47] Anybody heard of this? Anybody ever heard of Eugene Schwartz? A classic marketing sales persuasion genius. Another book. Let's see.

[00:56:05] Anyway, I have a few other of his books, he's a, he's an old time guy. I think this was written in 66, I think this one originally but in breakthrough advertising, he goes through a, over a very specific concept. And it's problem solution awareness. And in fact, you know, I have a, I have.

[00:56:25] Some training on this. I'm going to give you this. I'm going to give you the training that I've got. I have a little bit. So I'll give you this report. And I've got this little infographic and some extra stuff that really teach about this whole problem solution. Awareness is what it's called. And yeah, I'm gonna, I'll throw that in as a extra stuff. So today I'm gonna, in today's written material, I got extra stuff that wasn't originally planned. I'll throw it in and give you a copy of the report and of the infographic that we created that really explains and highlights this concept. But problem solution awareness really breaks down to this.

[00:57:03] Every person goes through a series of awareness. Okay. And this awareness Is all about, let me think how to explain this quickly. Okay. So it starts from most aware to completely unaware, and this is about the product, the solution. So let me think about this. So if someone is completely unaware that they even have a problem, that's the lowest level of awareness. Okay. So if I. Let's say I'm unhealthy in some way. And in fact, I'm a good example of this, right?

[00:57:38] So, several years ago I got very sick and at one point it looked like I had lung cancer and it was not a good situation. I was sick, hospitalized, had surgeries, like it was not bad news. And the cause of all of it was an underlying. Health issue that was largely due to nutrition and because of my body's reaction to certain kinds of foods.

[00:58:01] I had an autoimmune response to certain kinds of foods, but I was unaware, completely unaware that this was a problem. I knew, you know, as I had gotten older, gotten less active. I was starting to put on a little bit of weight and, you know, I kind of, that's about all I really, my awareness was.

[00:58:20] So what are the odds of me buying a product to help me solve that problem? Almost it's non existence, right? So then what happens is slowly a person's awareness as they're, as they begin to confront the problem and it becomes more important, they at least become aware that they're. Is a problem, right? So, of course, boom, pain, all horrible pain.

[00:58:43] That was when my problem became I became aware of my problem. I've got a problem. Don't fully even know what it is yet. I just know that I have a problem. And then as I learn more about the problem, what's the next evolution? You want to learn what the solution is. So you go from completely unaware to aware of the problem.

[00:59:04] So now you start to become aware of the solution. And this is a gradient scale that happens to everyone in your market. And everyone fits on this scale somewhere. Okay. So now I'm aware of the problem. I start to research and I'm finding solutions. It's like, Oh, this could be caused because of, you know, inflammation.

[00:59:24] So, okay, let's start investigating that. And it's like, Oh, this could be caused because of, you know, dietary things. So I'm going to attempt to solve it with that. Right. So now how do I do that? And I start researching products. So that could be courses, books, trainings. It could be nutritional products for me in my case.

[00:59:44] Right. But I'm now Going a step up in awareness and starting to become product aware. And I'm starting to realize what are the products and services in related to this, that I actually can buy that can help me. And now I become product aware. And that's the evolution that, that your prospects are going through.

[01:00:05] And they're going to be somewhere on this scale and realize that any one time you have millions of people at different steps in the scale. And so one of the things that we are, that I am very intentionally doing with the way we've crafted these prompts and the way that we're using the 10 PGB method, your customers are going to tend to be.

[01:00:27] Problem aware. That's going to be about where most of them are at. Okay. And the reason I'm telling you this is because that's what determines what kind of lead you create. Wherever someone is at on that scale, you adjust and change the lead of how you open and begin your sales letter. And let's look at that.

[01:00:46] That's what this little report is going to, I'm going to give you this little report you see on my screen here. Okay. And there are different kinds of leads. One is you go straight into the offer. Okay. Which is like, Hey, My product is awesome. And here's all the details of my product. Now that's for someone who's the, who's ultimately aware.

[01:01:05] Okay. They're aware that your product solves the problem. They know it solves the problem. Now it's just, what's the value and how much are they going to have to pay for it? Okay. That's not us. We're not going to be doing that too. Is there promise lead? So this highlights the biggest promise or claim without mentioning the product name.

[01:01:22] Okay, so this is someone who is probably solution aware to maybe slightly product aware. You'll notice these two are bolded. These are where this is what we're going to be using. So you have a problem solution lead or you identify a pressing issue and follow up with a promise to a simple solution or a big secret which reveals a solution in the form of hidden information or a system for success.

[01:01:49] Targeting those aware of their problem, but not yet the solution. So we're going to be targeting people in these two areas. Okay. And like, you may have heard marketers talk about top of funnel, right? And that's these other leads here. These are leads that are just. Just barely aware of the problem. Or yeah, just kind of discovering and finding out that there's a problem that they might even want to solve.

[01:02:13] Okay, and these are different kinds of leads that you would write for a sales letter. Okay, so again, all this little report here, I'll give it to you in your written materials. But let's dig into the prompts of assembling our our sales letter. Okay, so again, we're going to do, we have a prompt. For each of these, from the headline to the lead, problems, goals, benefits, positive close, risk reversal, negative close, frequently asked questions.

[01:02:40] Let's get started. Here's your headline prompt, okay? So, we're going to start with the problems and goals. And if you do this in the same window that we've already been doing then we're going to modify this slightly. If you use this prompt cold, Outside of this window that's primed, then you definitely need to give it all 10 problems and goals. Okay. You can say, I previously gave the problems, goals, and benefits of, okay?

[01:03:19] So, or if you're doing this cold in a brand new window, make sure you list all ten of the problem goal benefits pairs, okay? So, act as an expert direct response copywriter who writes in the style of, Okay. And here you can put any influence you want to give about who you want the copy to sound like.

[01:03:39] Okay. So I like, there's a guy, I like Gary Halbert. He is a master of persuasion. You could also do this where you say in the style of a cheerful salesperson or in the style of conservative detailed you know, you could give either a style or a person or just some guidance of how you want it, the stylistic approach you might want.

[01:04:04] Okay. If you're not sure. Then you can just use, I mean, Gary Halbert is like an aggressive direct response, a sales guy. Otherwise you can just say in the style of a casual, cheerful okay. The top headline to a persuasive sales page. The purpose of the headline is to capture the reader's attention, blah, blah, blah.

[01:04:27] Sales page will be designed to get people to click a link, to learn more about an offer that helps people. with training their dog to behave. It's targeted towards and we're going to take towards either if you're doing this fresh, you can just put the demographic here. Otherwise, I'm going to just say Towards the avatar listed above.

[01:04:54] Okay. Now here's the section here. The headline you wrote would be placed on a WordPress page and followed by the bullet. So if you're not going to use WordPress, which is what I'm going to recommend to you and we're going to talk about tomorrow you can take this out. You can change this to whatever page it's going to be on.

[01:05:11] So we're going to say we'll be. If you're not going to put it on WordPress, take that out. The headline you write will be followed by the below list of problems, goals, and benefits, but the, I'm going to say above. Okay. Again, it's better to do it in the same window and like this, but if you're doing it in a brand new window from scratch, just make sure you fill in all the correct data so that the so that chat GPT knows what you're talking about.

[01:05:37] Okay, and we're going to submit it.

[01:05:46] There's our headline. Transform your furry friend into the perfect family member. Discover the secret to a happier, safer home in just weeks. Pretty good. What do you think about that? How does that headline sound to you? Now, if we don't like it, or you want to try more, we can say please give me three, three more with

[01:06:13] very different approaches.

[01:06:22] So there we go. And we can continue guiding it. So if you find something that you like about a headline, you can tell it, say, I like how you did X. I don't like how you did Y. Can you give me some more? Right? And so you can continue. You don't have to take the first one. I actually like the first one, but don't have to take it.

[01:06:42] You can keep prompting it and keep asking it for more.

[01:06:48] Someone says in the style of Bill McIntosh. Haha. I like that. Oh, let's see. That was that was Gerald Okay, so, Now someone's asking about rather than stating the format for wordpress Can it be done with wordpress element or pro which is a wordpress app? Yes, you can give it Guidance of what you're going to be putting your stuff in.

[01:07:08] If you want it to format it for you. It's less important for the headline, but more important for the body. And let me show you something real quick. So I'm going to go down to an optional. We'll get through all these prompts in a minute. Optionally, I will put formatting on my prompts. And so let's say, you know, it depends on where you're going to put it.

[01:07:31] So this is an example of formatting you can put on any of these prompts because this section will be added to existing sections of a WordPress page. It is vital that the HTML formatting matches the other parts. Do not skip the HTML. You know, we have paragraph. These are this is HTML formatting, paragraph tags, these are heading tags. So, you can put this formatting in and you can modify this. If you are not using WordPress, then just don't say WordPress, but you can give it specific instructions about where you're gonna be using this material and ask it to format it accordingly. So, if you're putting it in a Shopify page, you can tell it that, or if you want to tell it to just format it in plain text.

[01:08:13] It'll format it in plain text so you can add formatting choices depending upon where you're going to use this material. And it's gonna vary wildly depending on where you're putting it. I'm gonna recommend you put it in WordPress, and then you can use the style formatting that I'll share with you in your prompts that we give you.

[01:08:30] Okay. Okay, let's go back to our prompts. Okay, so we got our headline. Now it's time to do the lead. Okay, and we're going to copy this. We're going to come back again. It's primed to use right in the same window. So I'm going to paste it here. And

[01:08:55] so we're going to tell it what we think the awareness level of the person is, and I'm going to tell you for most of you, the awareness level is going to be either product aware or, sorry, problem aware or solution aware. Okay. So I'm going to tell them. In this case, and what I recommend for most of you is to say a problem aware state of awareness, right in the style of, and then this is your same style choices.

[01:09:25] So I'm going to put in Gary Albert for this one right. The top headline to be a persuasive sales page, the purpose of the leap. And so it goes into that that helps people with

[01:09:41] their dog. Hey, and be a happy member of the family. Okay always spell properly when you can. Should be targeted towards moms of families with dogs and yogurt. Okay, so that's kind of who we're targeting. And then we're going to submit

[01:10:13] and now we're getting the written the opening of our sales letter. Okay. And then so now it's

[01:10:18] please continue and create the entire lead that opens up our sales letter.

[01:10:36] So there we go. Now it's we're going to write the opening of our sales letter. You see how it's doing what I talked about? Imagine a world where your dog doesn't just coexist with your family but thrives, right? So,

[01:10:52] and it's now going to continue writing the opening of our sales letter.

[01:11:00] And it's doing a pretty darn good job, I gotta say, as I read this copy.

[01:11:10] Okay, so now what we'll do, it'll sometimes throw stuff in like this, and we're not, I wouldn't use that. I would just strip that out. But ChadCPT is just weird like that. It likes to give you endings, but we can ignore that. So that's the lead. Now we can continue. If you wanted to keep working with it here, you could say, Great, please make it longer.

[01:11:33] I intend to have more sales material below it, but this story should be lengthy and tell someone to want to keep reading the sales letter. Okay, now again, you'd liked what it came up with. I'm just trying to illustrate you have options so you can give it guidance. So you could say, make it longer, make it shorter make it more detailed, tell more of the story.

[01:12:09] Like you can give chat GPT feedback now and ask it to do it again until you're satisfied with the lead.

[01:12:25] So we'll go through this process and you can keep tweaking it. You can tell it what you like about the story, what you don't like about the story. You can tell it to you know if there's a particular style of lead that i'm going to give you a list Of the six different lead styles in your report, you can even copy and paste, say, do it like this and pop the style in there.

[01:12:45] And you can just continue to guide it until you get the lead, which is the opening of your sales letter that you really like. Okay. And once you've got that, then you're going to move on to the next step, which I'll show you here. Just a moment. And so I'm going to stop trying to be a perfectionist and just try to quickly demonstrate the use of these prompts.

[01:13:05] But any one of these prompts, if you're not happy with how it's coming out, you can give chat GPT guidance and guide it by tone, voice, style. anything at all that you like or dislike, you can give it feedback and have it keep going. You can run through each of these prompts multiple times until you get what you like.

[01:13:26] And then we're going to Frankenstein this together, right? So we're going to copy and paste the headline that we like, copy and paste the lead we like, take each piece and we're going to paste it all together in one And that becomes our sales page. Okay. Okay. So here we go. It did a much longer lead for me this time.

[01:13:47] So I like that lead. So let's move on to the next step. Okay. So we've got our headline, we've got our lead. Let's go over here. We're going to now cycle through. Our problems and goals and what we're going to do is we're going to write multiple sections. We're going to make a little mini section in our sales letter for each and every one of the 10 problems, goals, and their related benefits.

[01:14:19] And we're going to put our prompt in here. Act as a direct response copywriter who writes in the style up. Actually, so you can change the style that you want. I'm going to just delete this portion here because it already knows that.

[01:14:34] Let's say from above. Okay. And then what we're going to do is we're going to take the unique problem, goal and benefit. So here, I'm going to open up chat to between another window so I don't accidentally erase what I'm doing here. We're going to go back

[01:14:55] to these problems and goals. Okay, so this was from our earlier training. We've got our problems and goals with a list of them at the top here. Let me just go get it. There it is. Okay. So we're going to take that problem. I'm just going to use this as an example, right? We're going to take Each of our 10 problems, goals, and benefits.

[01:15:16] We're going to do this 10 times. And that is a problem, right? So we're saying take this problem or goal, whichever it is, and then focus on achieving this benefit. And the benefit is right here. So we're going to take our benefit and then we're going to go and put that in the benefit section. Okay. Okay. And then we're going to hit send message.

[01:15:52] Okay.

[01:15:56] And So it's going to then write this section here and we can give it more guidance too. So right now it looks like it's continuing. It's a little bit stuck on telling a story from the lead section. So, okay,

[01:16:14] and so I'm going to tell it Please make this a single section of a sales letter and start with a sub headline. Not. Write a full sales message. Rather. This is just a part of a much longer sales letter. Let's see what that does. So again, it sometimes takes feedback to get it to do the right, here we go.

[01:16:56] And

[01:16:56] yeah. And what's funny is it seems to be stuck. So one of the things that's useful is also sometimes not useful in doing a long. Thing like this. It seems to be a little bit stuck. I'm trying to write a lead like it's giving us this. There's a little introduction here when it really shouldn't, but that's because it's stuck thinking it's still doing a lead.

[01:17:16] So, so all we have to do when we notice stuff like that is I like the rest of this. So I would take the head, the little sub headline for this section all the way through here. And this would be, you know, let's let's open up Microsoft Word or actually I'll go to Google Docs

[01:17:34] we'll do a new document

[01:17:39] and I'll paste it in here and I would just strip out that part. Okay. So this becomes a section of our sales letter. Okay. So then we would go on and we would go on to the next one. So, we can go I'm going to just, I'll take this one and we're going to go back to chat GPT. And I'm going to say now write the next section with a sub headline about solving the problem of, to achieve the benefit of

[01:18:22] And then we're going to go take our benefit. I'm just randomly grabbing two here just to demonstrate it, but you're going to do all ten, okay? So let's fix our spelling and submit.

[01:18:45] Okay, so now it's writing our next section.

[01:18:51] And so we're going to repeat this. And we're going to do re you redo the sections, give it feedback, cycle back and forth until you're happy with each section. And then we're going to copy and paste it into our master doc document.

[01:19:08] So I'm not going to take the little ending there. We're just going to start from right here.

[01:19:15] And we're going to take from the sub headline on down, come back to our Google doc and paste. These become the subsections of our sales letter. So I'm going to go back. Let's I'm going to quickly grab. So here's our lead. So let's go and take our lead

[01:19:38] and we're going to put it in our document. It goes at the top, right? And then we're going to take. Our headline,

[01:19:53] which I liked the first headline, so I'm going to take this one. Okay,

[01:20:03] so put our headline up here. Okay. And it's usually going to look something like this. Your headline is going to be often bold, very big, and let's center it. Just so you guys can kind of get a sense of what it's going to look like. We'll make it like a Navy blue. There we go. So this is an example of how you would start your sales letter.

[01:20:28] And then we've got our 10 problems, goals and benefits. I'm not going to do all 10 for the sake of speed of the lesson today. But let's move on to the next section. So our next section is a positive close. So we're going to copy this. We're going to come back again in the same window. Okay, now right here.

[01:20:58] You can, if you're doing this in the same window, all we have to do is say the ideal customer avatar above. Now, if you're doing this in a brand new window, then you can fill in those details. And then we hit submit.

[01:21:22] So it's now writing our clothes for us, our first clothes. Okay, so we'll take this. Now, if you don't like it, let's say you think, ah, this is too short. Then we can just say, please make it longer and more compelling with more details. That's the funny thing about chat GPT and all of these similar tools is you never know quite how it's going to respond.

[01:21:47] So you might have to prompt it and guide it and adjust it as you go. And now it's giving me a good one. Okay, so I like this one.

[01:21:59] So here's our first close Okay, and I'm not going to take the sign off at the end. I'm going to skip that again, and I'm going to copy all of this, copy, and we're going to go back to our document, and we're going to put it there. Okay, so that's our positive close. Okay, now, risk reversal. This is going to vary greatly for each of you depending on what you want to do.

[01:22:31] This is a choice for you. And in risk reversal, we want the reader to feel like they don't have anything to risk to buy your product. Okay, it is such a no brainer. Now, you can make risk reversal be No questions asked. If you don't love it, ask for your money back guarantee. You could make it that. You could also make it a performance guarantee where you can say, I am so sure that this is going to solve your problem that if you do the course and implement the advice I give you, I guarantee you'll see an improvement in your dog, you know, and if not, you have a full 60 days to return this for a full money back refund, right?

[01:23:14] So there's all kinds of different strategies. All of them work. I like performance guarantees. That's personally what I'm a big fan of is that if I'm doing the course, I'll stand behind it. And I will say that first you have to do the course, learn all the materials, implement it. And if you don't get the results, cool, then I'll give you money back.

[01:23:35] That's my approach. So you can do any of those, and you can also try to do a risk reversal that where you just downplay the price, like the price is so insignificant, it's almost like there's nothing to risk. So there's different ways to do this. So we have to give ChatGPT a little bit of guidance on this approach.

[01:23:54] So, so we're going to

[01:23:56] I'm going to go ahead and put in a little bit more data here to help families with misbehaving, boy, I really can't spell today. Happy, well behaved members of the family. Now I could have also just said, you know, per the course above, but I'm going to give So you don't even have to know how to spell to to make money on the internet. I thought, Oh yeah, I keep misspelling misbehaving. I have a block on it for some reason. Be paving.

[01:24:32] Okay. How the only thing they have to risk is time to go through the course. Since we offer a hundred percent money back guarantee that if they do the course and implement what we teach, it's guaranteed to get them results for they're looking for or there. Okay, so that's the kind of guarantee I recommend.

[01:24:50] You can modify this and adjust it to what you're comfortable with and what you want to offer. And then we hit send.

[01:25:03] There we go. Now it's writing our guarantee section.

[01:25:13] And again, the purpose of this is so when the person reads it, they come away feeling like they've got nothing to risk. Why not try this? You know, if it doesn't work, it's free.

[01:25:29] So it's actually a good copy. This is really good copy. Okay, so, we're going to let it finish its thing here. We're not going to take the sign off that it keeps wanting to do at the end. I don't know why it keeps wanting to do that. We're going to copy this, and we're going to go over to our sales page, and we're going to hit paste.

[01:25:50] So now we've got our risk reversal. And, you know, you can play with this formatting depending upon where you're going to put it. You know, you can mess around with the formatting, the coloring and the design. Of course, if you use push button AI, it does that for you.

[01:26:08] And then we're going to go back and we're going to do our next section. Okay, and we're almost to the end, and that's our negative close. Okay, so we've done our positive, our risk reversal. It's time for a negative close. And again, we're going to come back to the same window. We're going to say, write a compelling call to action, including blah, blah, blah.

[01:26:29] Okay. Convinces people to buy the above product. Convinces, I'm not going to say people, we'll say the customer avatar above to buy the above product. Okay. Now again, if you're doing this in a new window, then you definitely need to put that information in. But since we're doing it in our window with all this information here, then we're just going to hit submit.

[01:26:58] Okay. And now it's going to write our, Are negative close. So, now I do this because what I find is that your prospects usually fit in different buckets. Some prospects are going to resonate with an upbeat close, which is like inspirational, the happiness, the positive emotion, how things are going to feel when things are solved, right?

[01:27:26] Some people are going to buy based on that. Other people might be a little bit, you know, they may be emotionally emotional. Really unhappy about their problem and that might just fly right over their head. They might be so Upset by the problem or so in the midst of experiencing it that a positive upbeat message isn't gonna resonate with them And that's why we come back and hit with a negative message.

[01:27:49] Okay, so that's my approach there. So we're trying to get the two different buckets of people, depending on where they're at emotionally and be able to sell to both of them. So that's why we do it this way. Okay. So let's copy our close or negative close. And the copy is coming out pretty good.

[01:28:13] I got to say, okay.

[01:28:19] And you'll realize this sales letter is going to be long. Okay. So in your sales letter, you're going to have 10 sets of problems and goals added to this. So it's going to be many pages long and it's supposed to be, it should be that long. Now I know there are lots of opinions about this, but this is what it should be.

[01:28:37] Definitely for sure. And so we're going to go back here. So we got that. Okay. Finally, we're going to do a little bit of a frequently asked questions. And so by the way, in your sales letter, I would have a prominent buy button below each one of these closes. So below your positive close, they'll have a big buy button.

[01:29:00] Below your negative close, you'll have a big buy button. And and then I probably would put another one after my frequently asked questions. So let's go back to our big window here. And we're going to put in our final prompt. Please create a section of questions and answers that,

[01:29:18] let's see, we're going to say our ideal avatar above.

[01:29:28] We're about to buy a course to help them

[01:29:33] with the problems mentioned above might have. Okay.

[01:29:44] Again, you can put in unique things there if you're doing it in a separate window. So look at that. There's a question I wouldn't have thought about. Will this course work for my specific breed of dog? How much time will I need to dedicate to the training? Is this course suitable for older dogs or is it only puppies?

[01:30:02] Great questions, right? What if this dog has severe aggression issues? Can the course still help? Can my children be involved in the training process? How soon can I see results? What happens if the training doesn't work? See, now look, it remembered we have our money back guarantee, right? So it remembered that and put it in as the answer.

[01:30:25] Is ongoing support available? Now, you could modify these because ChatGPT doesn't know your plans. So, let's say that, like here, it said, Is ongoing support available? If you don't want to provide ongoing support, then don't use this. Right or edit it or modify it. And then again if you want more you could say Please give and you can even ask please give me at least five more.

[01:30:55] Now, ChatGPT is not good at counting, as funny as that sounds. So it probably you don't know. I will sometimes put numbers in, and sometimes it listens to me, and sometimes it doesn't.

[01:31:09] It's especially bad when you try to ask it for a certain number of words. It will almost never do that.

[01:31:18] Okay. Okay. Good. So all of these great courses are great questions. And when it's all done, we're going to put that on the bottom. And then we're going to put another, we would add another buy button below all the frequently asked questions. And that is our sales letter

[01:31:44] still going. So how many more did it do? 1, 2, 3, 4, 5, 6, 7.

[01:31:54] Okay, finally ended. So we're going to take all of our questions right here, copy, put it in our Word doc, paste, and I'm going to take out that part. That's how we don't want my chat GPT answers there. And there we go. So again, formatting these so you can come through and make the questions bold.

[01:32:31] Oops. So we can go through that and so forth. But but there we go. So at this point, our sales letter is eight pages long. So, you know, truly, if we've really finished it out with all the problems, goals and benefits, it would be much more, but that's exactly what you want. Okay. Don't worry in thinking it's too long.

[01:32:56] Worst case is if you're really concerned about it being too long. You can add buy buttons before they have to scroll to the bottom. So let's say you're afraid it's going to be too long. So you want to maybe after the second you know, the second set of problems and goals, we can make it big here. I'm just making something very crude,

[01:33:18] right? So we could make a buy button. Again, this is optional. If you're concerned about it, you can put that at the top. You know, we'll make it really big. Let's we'll make it a link. And I'll just, I'm just going to put a fake link,

[01:33:44] right? So we can do that. We can add calls to actions multiple times as we go through the letter. Or you can put them all the way at the bottom. That's really optional. And in fact, I usually test this and I'll give an example. In the very, in our challenge that you're signed up for now, we're testing buy buttons all over the place at the top, middle, the bottom, and I'm testing which ones are working best.

[01:34:08] It, it depends. It really does vary how many buy buttons you might put in a sales letter. And then let me see something here. My camera turned off. So hold on one moment. I'm trying to get it back on. My overheating Sony camera. I don't know. I'm going to be able to get it back.

[01:34:34] And, nope, okay. So it looks like I've got to switch to my webcam again. So, Stand by while we switch to webcam.

[01:34:46] One moment while we do that. Hey, there I am.

[01:34:57] It's always fun fiddling with this while we're live, but We'll adjust that. And I'm a little bit crooked.

[01:35:10] Bring my mic down just a little over there. Okay. Hello again. Okay. Oh, actually you don't see me yet. There I am. So hello again and welcome. So we're back on my webcam. And so there we have it. We now have a sales letter completed tomorrow. We will be talking about where you're going to put all of your different assets that you're going to be making.

[01:35:36] I recommend that you use WordPress. WordPress is what I use every one of my sites that with sales materials and courses. Is built on WordPress. Every single one it has been for many years. So I highly recommend you use WordPress. There are tons of options with WordPress plugins and themes and tools and looks and feels that you can get.

[01:36:02] There's drag and drop plugins that will, so you can drag and drop and edit and all this stuff. So. There's a lot of places that you could put your course and you could put your sales letter But again, i'm going to recommend wordpress. I'll talk more about that tomorrow and then i'll remind you that if you don't want to have to deal with that kind of stuff Then upgrade to push button AI.

[01:36:22] It will just do all this for you. So you don't have to learn about WordPress. You don't have to you don't have to do anything with hosting. You don't have to worry about going out and buying all the plugins. There's a lot of plugins that you pay for to get WordPress to work really well. We pay for them for you.

[01:36:39] We bought all the premium licenses for all the plugins you need. And it's all included. So it's just. Push button simple. And then we give you your log in. Say, Hey, here's your log in link and you log right into WordPress, but your entire site is already built and ready to launch. So that's push button AI.

[01:36:55] We also handle your hosting. So as part of the fees that you pay to be a push button AI customer, it includes your hosting. So as long as you're a member, your hosting is covered. So you're, you'll never have to pay for website hosting. So that's some of the benefits of if you do decide to upgrade to push button AI.

[01:37:14] And so I am stacking more bonuses for those of you in the challenge. You know, I realize many of you made an investment, a monetary investment in the challenge. Some of you have even taken some of the upgrades. And so I want to make that really worthwhile by giving you even more value if you choose to upgrade.

[01:37:32] So I'm going to give you even more. Stuff, and I have an announcement I'll be making by email about that coming very soon. So, in fact, I was rendering the video soon as we go off camera, I'm going to finish rendering the video, get the replay page up, and I'm going to announce. Some all new bonuses and those of you who took quick action and already purchased many of you have actually already upgraded to push button.

[01:37:58] You will all get those bonuses too. So any bonus that I give out to or announce to challenge members, if you already purchased, you're not going to be penalized for that. You will get those bonuses too. Okay, so more bonuses stacked on later today. I'll announce those by email. And then so let's do this let's do a round of q a when it comes to crafting your sales letters So i'm going to try to stay on topic with crafting your sales letter and the prompts that I used today and all that stuff.

[01:38:28] Let me know your questions that you might have about this process. And I haven't been watching chat, so I'm going to go, I'm going to turn screen sharing back on and I'll go check out chat and then I will I'll answer all your questions. Okay, cool.

[01:38:47] Awesome. Awesome. Can you reverse the negative and positive closes? In your sales letter. Yes, you can. You can you can totally flip that if you want to do positive and then negative or negative and then positive, you could flip the order of which one goes where is there a inner circle Q and a today?

[01:39:04] Would you guys rather do your inner circles? There's two more inner circle Q and A's to go. Two more to go. Would you, for the audience who's with me now, would you rather do Q and A today for your second Q and A or you want to hold that off until tomorrow? We can do your second Q and A tomorrow, then a final bonus Q and A at the very end.

[01:39:24] Which it's up to you guys. Would you rather do those who are in the insider club or the inner circle? I keep calling it by the wrong name. It's called insider club, but those an insider club. Do you want your bonus Q and A now, or do you want that tomorrow? Okay, let's see. So this is from Jill, won't that be way too long?

[01:39:45] The sales page, it will be long and no, it will not be too long. So sales letters are sometimes too long for me or their guidelines on the length. So this is from Mike. You want long sales letters. Okay. Definitely you want long sales letter. Now realize that you're going to be breaking up the sales letter.

[01:40:03] And I see a bunch of questions about this formatting of the sales letter. So let me cover that real quick. So for the sake of speed, I just, you know, kind of pop this together pretty fast, but realize you're going to have this broken up into sections. And what you'll find is that most of your buyers, they're not going to just dive in and read every last letter.

[01:40:25] Some will, believe it or not, some will actually do that. The, you know, realize that again, you have people in different emotional states, people who like to consume information in different ways. Some of them are going to in detail, read every word of your sales letter. That's a tiny fraction of the audience.

[01:40:45] Most of the audience. Is going to look at it and scroll, and then the sections that catch their eye, they'll stop, they'll read the subheadline, they'll read a little bit, and then they'll scroll and they'll scroll. And and there's a very good reason why long sales letters work. Even imagine they're scrolling up and they're scrolling up.

[01:41:02] Every subheadline is going to be bold and stand out. And it actually is going to go, you know, whether they stop and read that section or not subconsciously. It's going into their mind as they scroll. Every section, every bold point, whether they consciously or not realize it, each of those bold sections is going in their subconscious mind.

[01:41:25] Everything your eyes see, your subconscious mind is absorbing. Whether you're aware of it or not, and it influences your decision making, you know, think about the subliminal advertising, right? That the movie theaters got busted for, you know, that so they used to do subliminal advertising that would happen in the movie theater that, but that would happen so fast, like they'd be flashing pictures of you know, people getting Coca Cola or snacks or whatever, but it would happen so fast.

[01:41:51] The frames, That the audience wasn't aware of it, but it was going in their subconscious mind. And then all of a sudden, they're all hungry and they want to go get snacks. So as they're scrolling, those sub headlines are going into their subconscious and it is reinforcing your buying message. And they won't stop and scroll and I mean, stop and read everything.

[01:42:12] Only a tiny percentage of your audience will actually do that. The vast majority are going to scroll and skip and think about your own buying behavior, right? I presented you with a massive sales letter, right? When you bought into the challenge, there was a, on my page, a video of me at the top, and then many pages of sales materials.

[01:42:32] Did any of you who, anyone who's here now, did any of you read every word of that? What did you do with my sales letter? I'd like to, this would be a fun experiment. Do you remember when you read my sales letter? Did you scan through it? Did you just watch the video and go right to buy? Like, what did you actually, what was your behavior in terms of reading that long sales letter?

[01:42:54] But I'm going to tell you that I am a firm believer in long sales copy. And every time I've tested it. It always outperforms, you know, short sales copy when it's done right. Now, I wouldn't write a sales letter like this if I were giving something away for free, you know, like if I was doing a free report, obviously I wouldn't write an, you know, an 8 to 15 page sales letter for a free thing.

[01:43:16] I'd make it like a headline and two paragraphs, right? So, it depends a little bit, but in general, a long sales letter is always better. Okay. Okay. Let's see this. Did you add images to the sales page? You can. Okay. This is something that is optional. So if you feel like you want to put images on the sales page you can.

[01:43:44] And it's very easy to use. Like I was showing you yesterday about how to use MidJourney, right? And if we go over here, I'm going to go to mid journey now and show you. So let's say again, I'm I have some advanced mid journey training. I gave you links to it in in yesterday's video. So you can go learn all about how to use mid journey to get images.

[01:44:08] But you know, let's say that, you know, you wanted to use one of these images in your sales page. Okay. So like this one. Okay. So I could copy that and put it in here. So let's say.

[01:44:23] I don't know, just, I don't know that I would put it here, but I'm going to paste it in anyway, okay? So, we could do that if we wanted to,

[01:44:37] something like that.

[01:44:43] Now, it depends on your tools you're using. On putting images in. I would say that if putting images in like this from mid journey, again, I gave you training yesterday on how to use it and I'm giving you links to more advanced training on how to use it, but if you if you're confident and comfortable using mid journey and working with this, then you can add images in, they're not needed.

[01:45:04] So, You can launch with just text only in fact Many of my information product businesses have a text only sales page without any images at all Now I realized that for example in the challenge. It was very graphic heavy And I had a designer who is used to designing for the JVZoo product launches because we had it listed on JVZoo.

[01:45:30] And that's what the audience expects in that arena. Now, outside of JVZoo and in other niche markets, I don't I keep looking at the wrong camera. I keep forgetting we're on the webcam now, but outside of the JV zoo world, there's many products that I have been very successful at without putting any images at all.

[01:45:52] I had like a logo at the top and that was it. And the rest like that 15 million case study I'll be doing with the inner circle people. That doesn't have any images or graphics. So, let's go back to Q and A.

[01:46:10] Okay. Any recommendation? Okay. If we set up a course and push button AI, how is the payment arranged? So you're in Pushbutton AI we have what's called WooCommerce. So your shopping cart is set up in WooCommerce, and we recommend to that you use Stripe for processing credit cards. You can go set up a Stripe account, and you just copy and paste what's called your key into Pushbutton AI, and it's linked up immediately, and you can process credit cards.

[01:46:38] And that's using Stripe. So I recommend you use Stripe. It's the simplest. It's the easiest. We also can integrate with ClickBank and others. So, but it's we use something called WooCommerce on your sites to do all your payment processing. Okay. Any recommend, so Alistair asked about recommendation of type and point sizes.

[01:46:58] Your sub headlines should be at least 24 points. I would say your headlines should be much bigger. You know, here, I think this is only 24 points. That's even 17. So headlines should be pretty big. So something like that. Sub headlines. Let's take it up to 24, 23 and a half. We'll make it center aligned.

[01:47:30] Okay. And then the body copy you want it to be readable. So I would say 12 points. And depending on your audience, you might even have an argument for going a little bigger. So there you go. Okay. What if a customer doesn't have time to read a long sales letter? Don't small sales letters work better?

[01:47:49] No, they don't. They will scan so they won't have to read your whole thing. Okay. This is from Lars. Wow. So many prompts. I didn't know you could be used the way you had done. Yeah. Yeah. When you breaking it up like this and building it piece by piece in this fashion works really well. Okay. Okay. Most of you, by the way, I just now saw your votes. Most of you are voting for tomorrow.

[01:48:14] It's almost overwhelmingly tomorrow. More than 90 percent of you said tomorrow for. The inner circle Q and a. So, okay, we'll do that tomorrow then. Okay. All right. Now someone asked, what about adding a table of contents? No, I've never done that. I can't say I've tested it to tell you conclusively not to do that, but I've never done it and I don't recommend doing it.

[01:48:39] You could test it if you want to. Okay. Okay. Here's what you guys said. So Dale read all of it. Eric skims through sales letters. Denise says, I never read. I scan them. Cool. Let's see here. Larry skips part of them. Lars says, I scan quick and then go back to some points. Leonard scanned it. So Reg decided from the presentation and the examples.

[01:49:08] Watch the video and scanned it. William read three quarters of it. Regina read most of it, but was sold hearing you talk about it. Okay. I did go back and look at it. Okay. I read some, I scrolled through, went back to the middle and read some more. That was Nicola. Robert Clark watched the video.

[01:49:29] Leonard liked the video. Oh, Leonard has a comment saying, Yeah, it's been proven. Long copy always works best. Yeah Nadia, most of you scanned it. That's really what it comes down to. So you can see from your own behavior and you know, and when you bought the challenge, most of you scanned the sales letter.

[01:49:44] And I never write a sales letter along sales letter like this from the viewpoint of thinking that the audience is going to read it all. You know, I know they're going to scan it. And in fact, what's funny is, you know, I would speculate and I haven't tested this, but I would speculate that if I made my sales letter much shorter, the audience is still going to scan it.

[01:50:10] It's and then that just means it's less information. They're going to absorb less persuasion. They're going to absorb less going into their subconscious to help them with their buying decision. And so that I would bet. Actually, I should do a test like that. I could actually do we can do an attention map to show.

[01:50:26] what people are doing. And I should test long copy versus short copy. And I would be willing to bet money that people will still scan the short copy, even though it's shorter. So anyway.

[01:50:46] So Mike went straight to the buy button to check the price after reading the headline heading that actually happens quite a bit to I've seen that behavior in like when we record videos and monitor people's behavior on our pages, where some people will immediately go from the top all the way to the bottom to read the price and then scroll back up and read again.

[01:51:07] So I've seen that before. And that's that was what Mike did. Kim would love to see examples of good pages. Okay. Let me try to put some examples together for you I don't have any for that as we're sitting here now, but let's see what I can do about that

[01:51:24] Okay, do you think using clickbank would help get sales? Yeah, I think I mean clickbank if you're gonna be aggressive in recruiting affiliates, right? If you want to really do a lot with affiliate marketing in terms of getting affiliates to promote your product Then it would be a good idea to you to Use clickbank.

[01:51:43] If you're not going to approach affiliates and you're not going to try to get affiliates to give you traffic You know, then I wouldn't think I don't think clickbank is probably the right choice But if you're going to do in the affiliate game, then it would make sense Regina says these prompts are priceless.

[01:52:00] Thank you. Yeah. Awesome. Thank you. Regina Oh, by the way, did you guys get my email? I'm asking for feedback So I emailed yesterday and asking for some feedback. I did see a few responses, but I didn't get as many as I was hoping so if you haven't yet Please go into your inbox and look for the email I sent yesterday asking for some feedback.

[01:52:23] And I really could use it. I am actually adjusting here at the last, at the, as we come to the we're getting closer to the end of the challenge and I'm taking the feedback you're giving me and I'm using that to adjust how I best help you before we wrap up the challenge. So, so please go to your inbox and hit reply.

[01:52:41] Just open the email, hit reply. And I asked two quick questions, you could do it in like 20 seconds. But if you could do that for me, I would appreciate that. And again, just dig that out. It's email sent yesterday. And yeah, just reply to it with the answers. Cool. And let's see

[01:53:03] Yeah, I keep looking at the wrong camera. Ray caught me doing that again. Where do we get testimonials for a sales letter when just starting out? Well, you don't have any starting out, so you wouldn't be able to use them. So you'll notice I didn't use any testimonials in this example. Now, what you could do is you could give away the course.

[01:53:25] For free or at a discounted price to collect testimonials if you wanted to. Okay, so i've done that quite a lot I mean, in fact the entire push button ai early bird, you know, early access special That's what it's all about. I'm only doing that so I can collect a bunch of testimonials before we go launch to the public.

[01:53:45] So that is a viable strategy is to give it away for free. Heck, if you want to give it out to friends and family, you know, use your social, just use your personal social network and say, Hey, I'm launching this course. Can somebody check it out and then give me some testimonials, you know, and then collect some testimonials.

[01:54:02] Then you can use those in your sales page, but you definitely do not want to make them up. Don't ever do that. That is going to get in trouble. And it's not very, it's just not cool to do anyway. You don't want to, you don't want to make up fake testimonials. Make sure that you gather real testimonials from people who actually you know, at least read or went through your course.

[01:54:24] I mean, heck, even if it's friends and family, give them copies of the course, let them go through it. At least they're real. Okay. Give real testimonials. Cool. Then let's go back to the chat. Let's see. Oh, this is a nice comment from Larry. So, Larry says, I signed up for the challenge to learn from your vast knowledge about digital marketing and AI in particular, and you have delivered above and beyond, worth way more than the price of admission. Thanks so much. Awesome. Larry, if you haven't already, can you send that reply by email so I can keep track of it in that email I sent yesterday?

[01:55:04] That would be awesome.

[01:55:08] So, but thank you for those kind words. I appreciate that. That's that is cool. I've absorbed lots and lots from today's training, says William. Glad, glad for that. Oh, some of you didn't see the, I'm having, we're having so many issues with emails today or this week. So some of you didn't get the email.

[01:55:29] I guess I could send that out again. I'll email everyone again, asking for feedback. Okay. Okay. Somebody responded. Some of you haven't got the email, so let's see those who didn't get it. If you're, let's see if you're Microsoft. No, you're not Microsoft. I've been doing battle with Microsoft this week.

[01:55:47] Okay. How would you change the pricing if you're going to do affiliate marketing? Okay. So with affiliate marketing, so which, you know, let's say that your strategy that you're going to use to get traffic is to go recruit affiliates to promote your stuff you want to realize that you're going to have to be.

[01:56:06] Generous with your affiliates. You guys heard my launch strategy, right? I attracted affiliates because. I actually lost money on this challenge. I, that was not exaggeration or a marketing gimmick. I truly honestly lost money because I paid my affiliates so well to get, you know, all of you to be able to come and hang out with me.

[01:56:27] And I knew that in the long run, I was going to make. You know significantly more money by doing good by you by doing the right thing by you Giving you good training giving you good value And I knew that many of you would keep doing business with me and would buy more products and services, right?

[01:56:43] So that's how I structured, you know my affiliate, approach now If you don't have a back end with lots of additional products to sell You have to be careful. Obviously, you can't go into a loss to, to get affiliates to promote you, but you still need to be generous. Okay. So if you're selling a digital product, you know, you want to offer your affiliates you know, like 50 percent commission would be, I would say pretty much mandatory.

[01:57:10] If you you know, if you do, if you are able to create a funnel where you have a backend of other products that a higher price that you can sell, you can even give away more. You can give a hundred percent of the front end away. Although I don't think ClickBank will let you do a hundred, but you can get, maybe I think in their current system, maybe you can, but the point is, if you're going to get affiliates to promote, make sure that.

[01:57:33] You're being generous to them. This also goes into your pricing. So if you price your product really cheaply, just realize that to get an affiliate to promote it, you're going to have to give them almost all the commission. So if you sell a 7 ebook, don't expect anyone to promote it. If you're giving away 20 percent commission.

[01:57:52] On like a 7 product, you're going to have to give 100 percent to affiliates to make them interested. There's just not enough money in it for them. If your product price is going up, you know, you start getting to 29 and above. Well, now you can give 50 percent commission. Okay, so that's just a rule of thumb.

[01:58:10] So you want to be thinking about your pricing and your commission. If you're going to be, you know, using affiliates to sell your stuff. All right.

[01:58:22] Okay, cool. Okay. Oh, Rochelle is going to give me some feedback. Thank you. Dale has a really good point, and I'm going to be smart about how I answer this, but so Dale has a, some commentary and a point I think is important. So in some markets, Example markets would be the make money online market, right?

[01:58:41] So if you're selling something that's like a even looks like a business opportunity of some kind. Also weight loss is another example of a market that's, that what I'm about to say applies to financial services, investments. Bitcoin, things like that. The FTC is very aggressive about testimonials.

[01:59:02] So that's another reason why you never ever want to do fake testimonials because they will get you, you know? I mean, sure. While you're small, maybe nobody will notice, but eventually you're going to grow in size. And I want you to have a big thriving business. And let's say two years from now, your business is big thriving, doing well.

[01:59:22] And then the FTC might look at you. And if they do, they might even look into your past sales pages and what you did in the past, even if they're not presently live right now. And you don't want to get in trouble for not being able to substantiate a testimonial that you put on your sales page that wasn't real.

[01:59:41] The other thing that you can't do is you don't want your testimonials. Like you don't want, like, let's say you get your mom to give you a testimonial and she's like, I made a million dollars in seven days using Bill's thing, right? I stay away from giving monetary promises of any kind, and I'm not a lawyer, I cannot give you legal advice, and if I ever do, please ignore it, but that being said, I would tell you that I would shy away, and I do, as I do not ever use a testimonial that says, I made X in this amount of time.

[02:00:15] The FTC is really frowning on that. In fact, you know, I, unfortunately, I've seen many of my friends and colleagues doing stuff that just flat will get them in trouble from the FTC in this regard. So weight loss, you have to be careful about unrealistic specific promises of weight loss that appear in your testimonials financial benefits from investments.

[02:00:39] Profits from like make money offers. So the FTC just won't let, even if they're real, right. That's part of my problem. Like I literally got, like I got into an argument with Twitter's policy team last week about this fact. I have a case study that showed. Of how I made you know, I think like 900, 000 the first year with a business.

[02:01:00] And it's a case study. It's not even, I don't even sell anything. It's just a case study. And I'm getting people to opt in and they would not let me run the ad because of FTC compliance. Really is coming down on that stuff. So, you know, in some of my marketing, what I will do for me is I will talk about my results and I'll make sure I explain my results are extraordinary and I'm showing you my results to kind of be inspirational and motivational and help you see what's possible.

[02:01:31] You've probably heard me say that very thing in one of my webinars. But but what I don't do, and in fact, there's, I've had some of my affiliates refuse to promote me because of this, but I will not put a promise of any specific monetary result. And just because. The FTC doesn't like it and it's the same with specific investment returns, specific weight loss claims, specific claims about curing disease.

[02:01:58] They're relentless on this stuff. So just be aware of that when you're picking which testimonials. To put on your pages. Okay. You don't want to put ones that yeah. And it, which kind of sucks, right? Because I would love to be able to talk about my customer who made a million dollars with his business.

[02:02:16] I helped them build. I would love to talk about one of the customers who set up their business in a month later, they've got money coming in, right? You would love to read about those. I'm sure. But I can't, I just can't, I can't use them unfortunately. So anyway.

[02:02:35] Okay, back to the questions and then this is it final round of questions and we're going to be wrapping up for the day so we can get to getting all your written stuff together for you. Well, boy, a bunch of you're saying really nice things. So thank you. Thank you, Shai. I provide amazing knowledge of above and beyond.

[02:02:52] I will email you a testimonial. Thank you. Alistair says I'm very thorough and worthwhile. Learned a lot and I've been in marketing for 30 years. Wow, that's cool. Well, thank you for everybody responding to that and giving me all those nice feedbacks. Yeah, just try to dig out that email. And I'm gonna, I'm gonna resend it and hopefully we'll get more responses.

[02:03:11] Okay.

[02:03:15] Yeah, Leona is mentioning, like, there's a, with Gmail in general, and this is a chronic problem with all email everywhere. So whether it's Gmail, Microsoft, Yahoo, all the different places that you can have email, you know, there was a fight against spam. And rightly so, there was a lot of spam. There was a problem a few years ago.

[02:03:40] It actually hasn't really been a problem for years. And they took a lot of steps to fight spam. And and they just keep going. And they're so aggressive today about, you know, blocking and filtering and spamming and all this stuff that oftentimes legitimate emails Don't make it to your inbox. Like I was trying to get logged into a service that I pay for.

[02:04:06] And then the stupid email providers were blocking, you know, the little confirmation, you know, like you gotta get your confirmation code. Actually it was high level. So go high level. I was trying to log into my go high level account and for days I couldn't get in. It was the most frustrating experience ever.

[02:04:22] So I've got my whole thing set up customers in there talking to me I can't even log in to see their responses because Stupid Gmail keeps bouncing and won't deliver the the message to get in. So it's really frustrating. And for those of you who have experienced issues where you're not getting some or I think a couple of you haven't gotten any of my emails.

[02:04:47] I really do apologize. It's out of my control and I'm keep like, we're. You know talking to Microsoft and getting unblocked there. I think they unblocked us and then blocked us again So anyway, it's maddening and I apologize, but i'm doing everything I can to help make sure that all those emails get to you So sorry about that.

[02:05:10] Okay if you sell a low dollar paid membership, how long do you pay affiliates a commission? A great question from Dale. So Dale, I will often you know, it depends. Okay. So if you're going to pay them ongoing, you can pay them forever on a membership. You could pay them 50 percent forever on a membership.

[02:05:31] Or if you want to be, you know, a little aggressive, you could pay them a hundred percent of month one. You know, or maybe even more like I there's some offers. Well, I will pay 200, 300 percent commission on month one, and then I don't pay anything on month two, month three, month four, and so forth. So you can kind of go either way.

[02:05:51] Especially at the beginning with an unknown offer, you have to, you're going to have to be very aggressive with your commissions to get people to promote you. Okay. Is 25 minimum for affiliates? Yeah, I would say. Yeah, I would say that. I mean, if you're selling a cheap product, you may have to end up paying an extra like, 100 percent or more in commissions on a cheaper product.

[02:06:19] Oh, cool. Well, Gene says, I found it actually very appealing that there were no income claims on your page for the challenge. Thanks, Gene. Yeah, it's funny to me. I mean, income claims do sell more. I have to just, you know, from behind the scenes, when people put income claims in their webinars and on their sales pages, they do sell more.

[02:06:39] That's often why they're being used. I don't know. I am just so sick of seeing stuff. That's just, it's just a lie. Like I've seen people, I saw someone who's a friend of mine and it was really disappointed in this to see like a claim that was just outright made up. On a sales page. And why do you have to do that?

[02:06:59] You know, someone said, Oh, you know, three days of effort and you can make 10, 000 a month and you don't have to sell that way. You can still, sure. Maybe you won't sell quite as much, but your business isn't going to get shut down by the FTC and you're going to have customers who like and respect you. So you just, you get to be in business longer.

[02:07:22] Anyway going off on a rant. Okay. Mike has some feedback on the length of the session. So thank you, Mike. Yeah, the feed the, I tend to stick around and do Q& a lot longer than most. And so the Q& A is often what decides how long the sessions go, like today, for example. But but I do appreciate the feedback. So thank you for that.

[02:07:45] Okay. How do we get past spam filters? You guys want to know my trick? Well, it's not really a trick, but you want to know my quick strategy? There's a resource I use. Who wants to know how to try to evade the spam filters? Doesn't always work, but it helps a lot. I can show that if you guys want to see it.

[02:08:10] Eric says, I've had emails that show up four days later in my inbox with Gmail. Jill wants to know, are we going to cover a lead magnet? Yes, we will. Dr., so Dr. Sue, or Sue asking about VIP today. No, everybody voted the VIP I asked earlier and everybody wants me to do it tomorrow.

[02:08:27] So we're going to, so I'll, now it's just set in stone. we will do a VIP Q and a tomorrow. Okay. Yeah, I asked earlier and like almost every single person wanted me to do it tomorrow. Okay, cool. All right. You guys want to see the trick. So that's it for questions. That's it for questions. So we're, I'll show you the trick and then we're going to wrap it up. Okay. So I am going to shut the camera off in just a moment.

[02:08:52] I'll hang out in chat for just a couple more minutes. And then I want to remind you that push button AI and all the extra bonuses are available to you as a challenge member. And we're going to be, you know, taking those bonuses away when the challenge completes. So if you are interested in push button AI, make sure you act quickly.

[02:09:10] Okay. Don't wait until the challenge is over. You'll lose all your extra bonuses that we're giving you. And I'm announcing even more. Later today. Now my trick, let's go over here. And so this is an email, a free email tool. Actually, I think I'm going to make a version of this with AI. So I'm going to be making an AI version, but I'll give you guys a little I'll just show you what I use.

[02:09:39] So, we'll include this link, a little bonus training. So this is pretty darn good. So you'll notice like, here, I'm going to get, I'm going to grab one of my emails that I sent to you one second,

[02:09:55] and I'll share the link to this in our resources for today. But for example, I'm just going to grab my message from today, okay? So,

[02:10:08] okay, it's in there, okay? So, you'll notice my score says great, okay? Now this is a, this will help you with content filtering. Okay. So there are lots of reasons why Gmail and Outlook and all the other places will spam box you or not deliver your mail. There's many reasons for that. One of them is the words, the content of your email.

[02:10:33] That's the one you have control, the most control over. So when I come in here, I come in and I always want a great score. So, like, look, if I, let's add some language here, I'll say, make money now, quickly and buy sales stuff instantly today. See what happened to my score? And you see how these turn colors?

[02:11:02] So we got red, we got pink, got orange. So I don't want any red, any pink, any orange in my sales letters or in my emails. And sometimes it is very hard to do. Can't say today, can't say sales, can't say buy, can't say now, can't say make money. Now you'll notice there are gray ones like here is one that's gray.

[02:11:29] I don't mind gray. Gray is okay, but I don't want any of the other bright colors. So because you'll see as soon as those are gone boom great score So i'll share the link to this resource. It's pretty darn cool I'm thinking about making an ai version that will help you rewrite your emails and help You know, automatically, instead of having to manually do it, but but that's the trick and that helps you with that's with content filtering, so it won't prevent you from won't let them, you know, prevent you from all kinds of other reasons, but at least, you know, if your emails not getting delivered, it's not because of the content of it and that's how I do it.

[02:12:10] So, and who'd like a, I'm thinking about making a an AI version. Would you guys? Use that or would you like that on an AI version? Yes or no. Put in the chat. I'm looking at the wrong camera again, but yes or no. In the chat. Let me know old habits, right? I know my Sony cameras in the teleprompter back there.

[02:12:27] So that's why I keep looking at it. So yes or no. Would you like an AI version of this email tool where the AI would help you rewrite it? And help you adjust and create emails that are spam free. But but there you see how I do it. Both me and my director of marketing, when we create emails that we send to you, we use this tool every time.

[02:12:49] Well, at least we're supposed to. If we're in a rush, I think occasionally one slips out without it. But the part of the standard procedure is to use that tool. And I'll share the link with you. It'll be in your written materials when we send you that out a little bit later today. Okay. And okay, cool.

[02:13:07] Well then that is it for today. Oh, you guys really like that. Like that idea. Okay. Yeah. It's been on my just sort of on my list of tools I want to make. And so I'm going to move it up. I'm going to move that tool up in priority. You guys really seem to want that. Cool. Well, so that is it for today.

[02:13:27] We're going to be wrapping up and don't forget grab push button AI before all the bonuses are gone. And we'll see you tomorrow, but tomorrow there will absolutely 100 percent be a bonus Q and a, we'll do that. And all your written materials, stay tuned. They'll be in your inbox and with that, we're heading out of here.

[02:13:46] I'll hang out in the chat for just a minute or two. So if you guys have any followup questions, I'll be in there to try to answer. I'm going to give my voice a rest. I've been I've been talking, I'm looking at the wrong camera again. I've been talking quite a lot the last few days, as you might've noticed.

[02:14:00] So I'm going to go rest my voice and we'll see you tomorrow. Bye.

 

Click here to download: “Cliff Notes” and Action Items for Day 4